“In the past month we’ve seen Wolfram Alpha and Google Squared launch. [targetAPI] is another example of the automated, interpretative search technology that’s going to change the way we use the web forever.”
- The Next Web
targetAPI was established in 2008 to solve the "cold-start problem" of behavioral targeting, i.e. giving meaningful recommendations to users who have little or a fairly narrow behavior history on a particular site. The Company’s algorithms, with minimal input such as first/la st name, a social network name, IP location, etc., are able to create a detailed and ranked interest/topic profile of a user based on that user’s “digital footprint” on the Internet: web pages, social networks, tweets, alumni lists, etc.
The targetAPI project was initiated by Ambient Sound Investments (ASI, www.asi.ee) and Curonia Research (www.curonia.com). After being hatched at ASI's Incubator, targetAPI has attracted a group of visionaries, startup veterans and developers to commercialize our progressive approach to behavioral targeting.
The team is led by our CEO Louis Kanganis, Co-Founder Asko Seeba - the former Engineering Manager at Skype - and Co-Founder and CTO Ahti Heinla - a partner at Ambient Sound Investments and the former Lead Architect at Skype. You can read more about our Management Team and Investors by clicking here.
Do you want to try the latest in next-generation targeting solutions?
Are you a publisher, ad network, ecommerce provider or direct marketer and are interested in learning how our B2B personalization and behavioral targeting solutions can help improve your business?
Key to our API and documentation can be obtained from by clicking here.